Kaktus is a playful soda brand concept where each flavor comes alive as a funky, goofy cactus character with its own mood: Prickly Pear (sweet & joyful), Melocactus (sour & mischievous), and Dragon Fruit (refreshing & laid-back).
The visual identity mixes bold colors, raw pixel-art sketch aesthetics, and RPG-inspired character vibes — an intentional “anti-style” look that feels spontaneous, nostalgic, and fun. Instead of polished minimalism, the design embraces a lo-fi, cartoonish energy that makes every can feel like part of a collectible game universe.
Beyond packaging, the project expands into a mini narrative world with a campaign video — showing how even a soda brand can become an immersive, character-driven experience.
Tools used: Resprite, Aseprite, Procreate, Adobe Illustrator, Photoshop, After Effects, Blender 3D
